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The Root of the Hill

Category: Retail


1121 Broadway Street
Boulder, CO 80302
(303) 939-0012

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Boulder's only hip-hop-themed retailer since 1998.

The Root sells glass work, smoking accessories, vape gear, urban clothing, skate goods, spray paint, art supplies, vinyl toys, DJ vinyl, cd’s, body jewelry and much more!

From the business:

"The sole owner of The Root is Michael Mathis. You can still find him in the shop connecting with customers and staying true to his brands. Mike opened The Root of the Hill in 1998: he was 19 years old, fresh out of school, and had a dream of owning his own business. As a youth he saw urban culture as a cultural piece that Boulder County was missing and has been a steady, successful business owner ever since, celebrating The Root’s 18th year anniversary in February of 2016.

After the first year The Root opened The Root Underground night club/rave cave. It was a staple in the Boulder/Denver nightlife for twelve years. The Root moved into it’s new location in 2010 at 1121 Broadway and has been thriving as a retail shop.

The Root has grown from a small start-up to a cultural epicenter that gives Boulder an urban outlet and inducts the up-and-coming generation to the roots of hip hop culture. Our target market has grown from students and young adults to now encompass what has become the "older" generation. CU has brought a diverse mix of people from all over the country to The Root’s door as we contribute the essence of urban style which the people of the Hill yearn for."

Hours: 12 - 8PM daily

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